Nearly 7 in 10 packaged products in NZ supermarkets are ultra-processed — and there's still no good NZ app to help you find out which ones. GoBeam will change that.
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Nearly 7 in 10 packaged products in NZ supermarkets are ultra-processed.
Most shoppers have no idea which products those are — or what that means for their family.
You'll see the processing level (NOVA), full ingredients list, and allergen flags — all in plain English. Health Star Rating shown where available. No small print.
NZ products first — not added as an afterthought to a global database. GoBeam will be built specifically for Countdown, New World and Pak'nSave shelves, with NZ coverage expanding from launch.
Set your household's allergens once. Every scan will check for what matters to you — built for NZ's expanded 2024 allergen rules, covering all 21 declared allergens. Coverage grows as our NZ database expands.
When something scores poorly, you'll see what scores better — and exactly why it's a smarter choice.
Core scanning will be free. Full personalisation — allergen profiles, detailed scoring, and smarter alternatives — will be available as a paid plan when we launch.
GoBeam will read the new GS1 QR codes rolling out on NZ packaging through 2025–2027 — getting richer data automatically as NZ products adopt the new standard.
There are food scanning apps out there — but none of them were built for NZ.
| GoBeam | Ivy | Yuka | FoodSwitch NZ | |
|---|---|---|---|---|
| NZ product database | ✓ NZ-first | Partial | ✗ Not supported | ✗ Dead (2023) |
| NOVA ultra-processed rating | ✓ | Own score | ✗ | ✗ |
| Health Star Rating | ✓ Where available | ✗ | ✗ | ✓ |
| All 21 NZ allergens (2024 rules) | ✓ Built for it | Partial | Partial | ✗ Outdated |
| Personalised profile | ✓ Pro | ✗ | ✗ | ✗ |
| New GS1 QR code support | ✓ Built in | ✗ | ✗ | ✗ |
GoBeam features shown are planned for launch — the app is not yet available.
Join the waitlist and we'll email you when GoBeam is ready to download.
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